Cyberbullying is a relatively new phenomenon. Kids have been bullying other kids for generations. However, with the introduction of technology to expand their horizons, the latest generation have been able to bully others through the use of these technologies.
Cyberbullying itself is defined as the “willful and repeated harm inflicted through the use of computers, cell phones, and other electronic devices.”
And, unfortunately those of us in Second Life are not immune. With the rise of anonymous blogs and other forums where one can make comments under protection of anonymity, it seems that bullying has become more and more prevalent. These comments are defaming, hurtful and have ruined reputations, businesses and forced some to leave SL entirely.
In a platform where we have the opportunity to learn about other cultures and the tolerance that goes along with it, this type of behavior should not be allowed to happen, but it does. We as a fashion community in Second Life have decided it’s time to raise awareness of this issue and let those who are committing the bullying know that we see what they are doing, and will no longer stand and let them have the upper hand.
So Models Giving Back has decided to start the “Speak No Evil” initiative. This initiative is a collaborative effort of several modeling agencies here in Second Life and will run the month of February, the month of Love. We ask that all members of the SL Fashion community join us as we take a stand against cyberbullying.
This month long event will have two parts to it:
*A Shopping Event with 100% of the sales going to The Cybersmile Foundation – to fight
cyberbullying of adults.
*A month long photo campaign where those who wish can create their own photo and post it to
their blogs, our flickr page, and other social media sites. We will ask that all who participate
make it their profile photo inworld as well as on their social media sites for the month of
February. More details will be released soon on our website.
This event is sponsored by Models Giving Back in conjunction with BOSL, AIM, L’Amour Diversity, ModeLS Magazine, Models Workshop, Versus Magazine, SL Fierce Magazine and more.
For questions, please NC Jamee Sandalwood inworld or IM on Facebook.
Thank you for joining us in this important campaign.